Name, Image & Likeness (NIL) Advisory

Guiding athletes, schools, collectives, and brands with precision and clarity.

Gilzene Law Group provides comprehensive legal support to student-athletes, universities, collectives, and brands navigating the fast-evolving Name, Image, and Likeness (NIL) legal landscape. Our strength is our ability to navigate both legal and regulatory uncertainty with precision and clarity.

Led by a former Division I student-athlete and experienced regulatory compliance attorney, our team brings a unique, firsthand perspective to every NIL matter. We understand the opportunities and challenges NIL creates, not just from a legal standpoint, but from the lived experience of having competed as a collegiate student-athlete.

Whether negotiating deals, advising on institutional compliance, or guiding strategic partnerships, we deliver legal counsel grounded in real-world experience and regulatory precision. 

We stay ahead of state laws, NCAA guidelines, and institutional policies to ensure our clients remain protected and proactive. We provide more than just legal representation, we are a trusted partner committed to protecting interests and navigating NIL with clarity and confidence.

Our Services

We offer a full range of legal services to help clients manage the legal, regulatory, and strategic complexities of NIL engagements. Our services are tailored to meet the needs of student-athletes, universities, collectives, and brands.

Contract Drafting & Negotiation
We draft, review, and negotiate NIL agreements to ensure clear terms, fair compensation, and enforceable protections. Our focus includes deliverables, exclusivity, termination rights, intellectual property use, and brand alignment.

Regulatory & NCAA Compliance
We advise institutions, collectives, and athletes on compliance with NCAA rules, state NIL laws, and institutional policies. We help develop internal compliance protocols to avoid violations and protect eligibility.

Entity Formation & Tax Structuring
We assist athletes and families in forming LLCs or S-corps to manage NIL income, reduce liability, and plan for tax obligations with appropriate documentation and controls.

Trademark Protection
We safeguard and license our clients’ names, images, likenesses, trademarks, slogans, and social media content — ensuring proper use and stopping misuse.

Risk Management & Dispute Resolution
We offer proactive risk assessments and represent clients in NIL-related disputes, including contract breaches, eligibility concerns, and brand conflicts.

Education & Training
We conduct workshops and provide legal training for athletic departments, compliance officers, and collectives on NIL best practices, legal trends, and evolving risks.